Last Revised: December 24th 2015

Li-Chu Wu Jewellery Privacy Policy
1. Introduction
(a) This website www.lichuwu.co.uk is owned and operated by Li-Chu Wu Jewellery.
(b) This privacy policy is set out to explain how your personal information is collected and used. Please read our Privacy Policy before submitting any of your personal information to us. By providing your personal information to us, you agree to the terms and conditions of our Privacy Policy. We can modify or replace this policy at any point. Any changes become effective according to the date it was last revised which is located at the top of this page. You are encouraged to review the privacy policy whenever you visit the site to ensure that you understand how any of your personal information that you provide will be used. The privacy practices set forth in this privacy policy are for this website only. If you link to other web sites, please review the privacy policies posted at those sites. If you have objections to the Privacy Policy, you should not use the website.
(c) When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address. 
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
2. Collection of Personal Information
(a) We collect personally identifiable information, such as names, mailing addresses, phone numbers, email addresses, etc., when voluntarily submitted by you. When you provide us with personal information to complete a transaction, verify your credit card, place an order, arrange for a delivery or return a purchase, we imply that you consent to our collecting it and using it for that specific reason only. This information is only used to fulfil your specific request, unless you give us permission to use it in another manner, such as adding you to one of our mailing lists. If you are on our mailing lists, we will use your personal information to inform you of any news that might be of interest to you. All emails and newsletters from us allow you unsubscribe at any time.
(b) You may withdraw your consent for us to contact you, for the continued collection, use or disclosure of your information, at any time, by contacting us at info@lichuwu.co.uk
(c) We keep your personal information secure. If we ask for your personal information for a secondary reason, like marketing, we will either ask you directly for your expressed consent, or provide you with an opportunity to say no.
(d) You have a right to access your personal information, subject to exceptions allowed by law. You may be required to put your request in writing for security reasons.

3. Sharing of Personal Information – Third Party Services
(a) In general, the third-party providers used by us will only collect, use and disclose your information to the extent necessary to allow them to perform the services they provide to us. 
(b) However, certain third-party service providers, such as payment gateways and other payment transaction processors, have their own privacy policies in respect to the information we are required to provide to them for your purchase-related transactions. For these providers, we recommend that you read their privacy policies so you can understand the manner in which your personal information will be handled by these providers. In particular, remember that certain providers may be located in or have facilities that are located a different jurisdiction than either you or us. So if you elect to proceed with a transaction that involves the services of a third-party service provider, then your information may become subject to the laws of the jurisdiction(s) in which that service provider or its facilities are located.

(c)Once you leave our store’s website or are redirected to a third-party website or application, you are no longer governed by this Privacy Policy or our website’s Terms of Service.

Links: When you click on links on our store, they may direct you away from our site. We are not responsible for the privacy practices of other sites and encourage you to read their privacy statements.
(d) We may disclose your personal information if we are required by law to do so or if you violate our Terms of Use. The information is not provided to these companies for marketing purposes.
(e) Google analytics: We use Google Analytics to help us learn about who visits our site and what pages are being looked at.
(f) If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

4. Credit Card Information
(a) Our store is hosted on WooCommerce POS. They provide us with the online e-commerce platform that allows us to sell our products and services to you. Your data is stored through WooCommerce POS’s data storage, databases and the general WooCommerce POS’s application. They store your data on a secure server behind a firewall.
(b) If you choose a direct payment gateway to complete your purchase, Braintree Payment Solutions, LLC stores your credit card data, your credit card details are not stored on this server. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS).

(c) All direct payment gateways adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover.

(d) PCI-DSS requirements help ensure the secure handling of credit card information by our store and its service providers.
(e) For more insight, you may also want to read WooCommerce POS’s Terms of Service or Privacy Statement.

5. Security
(a) To protect your personal information, we take reasonable precautions and follow industry best practices to make sure it is not inappropriately lost, misused, accessed, disclosed, altered or destroyed.
(b) If you provide us with your credit card information, the information is encrypted using secure socket layer technology (SSL) and stored with a AES-256 encryption. Although no method of transmission over the Internet or electronic storage is 100% secure, we follow all PCI-DSS requirements and implement additional generally accepted industry standards.

6. Cookies
A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. This website uses cookies to help identify and track visitors, their usage of the website, and their website access preferences. Visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using the WooCommerce POS websites, with the drawback that certain features of may not function properly without the aid of cookie.
7. Age of Consent
By using this site, you represent that you are at least the age of majority in your state or province of residence, or that you are the age of majority in your state or province of residence and you have given us your consent to allow any of your minor dependents to use this site.
8. Changes to this Privacy Policy
We reserve the right to modify this privacy policy at any time, so please review it frequently. Changes and clarifications will take effect immediately upon their posting on the website. If we make material changes to this policy, we will notify you here that it has been updated, so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we use and/or disclose it.

If our store is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to sell products to you.

9. Contact Us
If you would like to: access, correct, amend or delete any personal information we have about you, register a complaint, or simply want more information contact us at info@lichuwu.co.uk.